Nano Digest

The official blog of Nano Digest magazine

Rebranding the same old science!

Old Wine in a New Bottle?

What is nanoscience? Is it different from nanotechnology? Is it chemistry? Many chemists do think that nanoscience is another word for molecular chemistry. However, there are many who would argue with that definition (including the physicists, mechanical engineers, chemical engineers, bioengineers working in nanotechnology). Is molecular physics also nanoscience?

Though my own effort to understand nano science and technology over the last couple of years (as a journalist) and more so, after deciding to start the magazine, from last six months, has been that it is the same old science that Democritus, Rutherford, Rustom Roy, Milburn, etc have been talking about.

Hence I have been toying on the idea whether to ask this question or not… but after seeing the response that people have showered upon us for the blog, I assume I will get the answer!!!!

Best part that nano has brought in is that the youngsters think it is the most happening science and they are ready to show keen interest in this rather than “boring” chemistry and physics. By facing this happening tag to our good old science we are able to attract more kids to seriously take up nanotechnology!

What difference does the name make? Do kids seek out nano-related activities over more traditionally named activities? Or is this just rebranding of the same old science or is it something new? Can we make nanoscience something different?

If anyone has better way to explain nanotechnology please let me know. It would be of great help to understand….

K Jayadev

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